Creating a Strong Brand Image For Your Business

Whether you are with an established company or starting a new business, your company's logo is a step number one!  It's an indispensable tool for marketing. From establishing initial credibility to maintaining a positive reputation in the eyes of your audience, your logo establishes your brand identity and sets the necessary standards to ensure that your message is solidified in the minds of your target audience. There are many web design companies that will not only build your website but will also take care of all the additional marketing items necessary for solid promotion of your brand, starting with designing the perfect logo.

The next important pieces of marketing you will need when starting a new business are things like business cards, brochure design and perhaps even label or and package design, if you are selling specific products. It's important these other marketing materials mesh well with your logo. 

If your business will rely at all on internet traffic, and in this day and age, what business doesn't, you will also want to set up a website right away.  The sooner you secure your domain name and get a landing page up on the web, the better!  Don't wait!  Give those Google Bots something to crawl as soon as possible.  Make sure to include your logo, your contact information and whatever text you can include that is relevant to your business.  A starter website page or a "Coming Soon" page is better than nothing at all.  You can always add to this later when you have more information or more budget for website design and development.

Once these key elements are in place and your website if fully designed, you will want to start marketing right away.  Because new websites take some time to establish search engine presence naturally, it is always recommended to set aside a budget for Google AdWords, or Pay-Per-Click, to give your new website that initial "shot in the arm" it will need to start generating website traffic.  IF your business is locally based, consider also working with an SEO firm to simultaneously begin establishing an organic presence on the search engines.  There are many companies that offer Search Engine Optimization in Raleigh and some are more affordable than others.  As with many things in life, with SEO, you usually get what you pay for.  The cost for your Internet marketing may seem like an enormous investment but do take the time to wrap your head around taking that plunge.  It is worth setting aside the budget to have this work done as soon as possible when launching your brand.

When choosing the right design company for all these start up marketing components, you should take into account the range of services offered by your design firm or marketing company because you will usually best serve your brand by sticking with the same design firm or advertising agency for as much of - or all of - your marketing materials as possible.